Insta360 Vietnam · Paid Media
Spend and results by channel and by objective across July, August and September, with month-over-month movement. No campaign filter applied.
Total spend
175,298,682 ₫
175.3M ₫ · 3 months
Impressions
22,458,917
CPM 7,805 ₫
Reach
21,752,973
0.97 reach / impression
Engagements
1,072,876
163 ₫ / engagement
September vs August · bars are July / August / September
Spend
60,607,178 ₫
▼ 24.6% vs Aug
Impressions
9,912,300
▼ 2.3% vs Aug
Reach
9,665,407
▼ 1.7% vs Aug
Engagements
509,593
▲ 36.4% vs Aug
CPM
6,114 ₫
▼ 22.9% vs Aug
Cost / engagement
119 ₫
▼ 44.7% vs Aug
Each month split by channel
July
34,307,764 ₫
19.6%
August
80,383,740 ₫
45.9%
September
60,607,178 ₫
34.6%
CPM = cost per 1,000 impressions · trend and MoM are on spend
| Channel | Spend (₫) | % of spend | Trend | MoM | Impressions | Reach | CPM (₫) |
|---|---|---|---|---|---|---|---|
| IG | 76,943,042 | 43.9% | ▼ 12.1% | 9,412,176 | 9,117,396 | 8,175 | |
| FB | 61,375,244 | 35.0% | ▼ 39.0% | 7,107,414 | 6,848,499 | 8,635 | |
| TikTok | 36,980,396 | 21.1% | ▼ 28.1% | 5,939,327 | 5,787,078 | 6,226 | |
| Total | 175,298,682 | 100% | ▼ 24.6% | 22,458,917 | 21,752,973 | 7,805 |
Each objective has its own result unit — the results column is not additive
| Objective | Channels | Spend (₫) | % of spend | Trend | MoM | Results | Cost / result (₫) |
|---|---|---|---|---|---|---|---|
| Reach | FB IG | 62,836,542 | 35.8% | ▼ 9.2% | 13,004,577people reached | 5 | |
| Follow | FB TikTok | 33,062,623 | 18.9% | stopped | 12,907new follows | 2,562 | |
| Post Engagement | FB IG | 26,467,674 | 15.1% | ▲ 10.0% | 182,569engagements | 145 | |
| Profile Visits | IG | 23,577,033 | 13.4% | stopped | 18,957profile visits | 1,244 | |
| Video Views | TikTok | 23,485,007 | 13.4% | ▲ 98.5% | 5,345,354video views | 4 | |
| Messenger | FB IG | 5,869,803 | 3.3% | new | 314conversations | 18,694 |